The Mom Test: past behaviour over opinions, specifics over generalities, no pitching.
Research interview · Quick by default
Research interview
Understand the market, with results you can publish as content.
An example
For any product
How founders talk to their users
A 3-minute conversation. We'll publish what we learn.
- The published results, if the founder shares them
You learn
Whatever the founder needs to understand about the market.
They get
The published results of the research, if the founder shares them.
When it fits
The founder needs to understand the market better (the problem, the alternatives, what people pay). Results can be published as content.
What it won't do
No pitching. It's a diagnostic, not a support chat: bugs and how-tos are noted and passed to you.
How the expert thinks
What you get
- A lead brief for each person: their fit, their main pain and how to open the conversation.
- Only people who say so can be contacted; everyone gets their result anyway.
- Insights across everyone: what they said, ranked, as “N of M”, with quotes.
More diagnostics
Before they buy
Cost calculator
Turn the problem you solve into a number people want to know: what it costs them a year.
Before they buy · Customers
Scorecard
A health check across a few dimensions, with the weakest one to fix first.
Before they buy
URL audit
The conversation reads something of theirs (a page, a profile) and audits it.
Before they buy
Readiness check
For buyers who hesitate: are they ready for the change your product brings?
Your growth plan in about a minute
Free, no card. Methos reads your site and picks the diagnostics that fit your product.
See my growth plan